More people are making buying decisions from the convenience of their home than ever before. Willowbend can take your product sample or advertising message directly to your desired consumer’s front door.  Experience response rates double that of the mailbox at lower overall cost for delivery.

Why Direct to Door?

Advantages of Direct-to-Door

Impactful…response rates 2 to 3 times greater than direct mail

Proven…to generate response from audiences not influenced by direct mail

Cost effective…priced similarly to saturation mail programs

Return on advertising investment…extends impact of other media used

Targeted…reach the right type of customer desired in the neighborhoods where they live

Verifiable…delivery assured with real-time GPS tracking and verification protocols

Transparent…delivery campaigns available for client inspection, before, during and after distribution

Great for sampling…not as size and weight sensitive as other delivery methods

Digital Amplification…combined with digital platforms promoting consumer engagement

Widely Used Media Tactic…used by Fortune 500 & large regional companies in a variety of industries, including retail, grocery, consumer package goods, health care and fitness, telecom and cable, electric utilities, financial services & more


Best Uses of Direct to Door

Grand openings, re-openings

New product launches and special discount offers

Sampling new and existing products

Invitations to special events and seasonal promotions

Competitive blunting…protect existing customers and respond to new competitors

Consumer education initiatives

Reach ethnic markets…we especially understand the emerging Hispanic consumer opportunity

Increase adoption of on-line Apps

Reach Consumers Where They Live

Targeting Methodologies
  • Advanced geo-demographic mapping system allows our clients to select:
    • Specific household clusters meeting demographic profiles…
      • Within radius of store locations
      • By cities and larger sized metropolitan areas
      • Specific trade areas or geographic boundaries directed by client needs or third-party data
Delivery Assurance
  • National distribution network built over three decades of proven performance
  • Proprietary “Real-Time” GPS delivery tracking and verification platform
  • On-site delivery supervision and quality control

We Make it Easy for You

One-Stop Shopping Solution

Complete turn-key services available to combine with delivery: printing, poly-bag sourcing, logistics, warehousing, and fulfillment

Special discounts available for bundled services

Integrate with other direct marketing efforts, including direct mail, and our digital media offerings