Why Direct-to-Door?

Why Direct-to-Door?

Since the printing press was invented, door hangers and newspapers were the most common form of advertising used.  During the latter part of the 20th Century, door hangers were replaced by direct mail in terms of utilization by marketers wishing to have the ultimate in low cost delivery to select consumers.  With the advent of the Internet, both direct mail and newspapers have lost their dominance in marketing placement of advertising spend.  Direct mail has become more expensive, and newspaper subscriptions are at all-time lows.  Conversely, technology has done more to make the front door more valuable as a marketing medium.  People spend more time at home, and they make more buying decisions at their kitchen table, and on their computers than ever before.  The level of technology use in today’s direct-to-door delivery allows for sophisticated targeting and distribution mapping, allowing marketers to reach their desired audience.  Plus, our real-time GPS delivery tracking platform provides the ultimate in delivery assurance to know the advertising is receiving on-time, on-target, and with the best delivery coverage possible.

Best Uses of Direct-to-Door
·        Grand openings, re-openings
·        New product launches and special discount offers
·        Sampling new and existing products
·        Invitations to special events and seasonal promotions
·        Competitive blunting…protect existing customers and respond to new competitors
·        Consumer education initiatives
·        Reach ethnic markets…we especially understand the emerging Hispanic consumer opportunity


Targeting Methodologies

·        Advanced geo-demographic mapping system allows our clients to select:

o   Specific household clusters meeting demographic profiles…

§  Within radius of store locations

§  By cities and larger sized metropolitan areas


o   Specific trade areas or geographic boundaries directed by client needs or third party data

Most Common Types of Communications Delivered

  • Die-cut door hangers of any size and paper weight available
  • Two most common sizes used at affordable rates, printed on 80lb Gloss Cover, 4 color both sides
    • 25” X 11” or 5.5” X 17”
  • Custom die-cuts, multi-dimensional print pieces and special perforations available
  • Product samples inserted into clear or printed poly-bags, including printed inserts of any specification

One-Stop Shopping Solution

·        Complete turn-key services available to combine with delivery, including print, poly-bag sourcing, logistics, warehousing, fulfillment and creative development

·        Special discounts available for bundled services

·        Integrate with other direct marketing efforts, including direct mail 

·       Complete direct mail services available, experts at EDDM…Every Door Direct Mail